Communication and dissemination activities
The major purpose of the dissemination and communication actions is to ensure that the findings of the ADVICLIM project are widely disseminated to the target groups: the scientific community, wine professionals, local authorities, academics and the general public.
A dissemination and communication plan elaborated by IFV and UR2 has defined the common procedures, activities, materials and the visual identity of the project.
Tools and materials
Several tools and materials will be developed, aiming to disseminate the project’s key findings, results and methods.
The LIFE programme’s logo, as well as the ADVICLIM project’s logo, will be present on all products (deliverables, reports…).
A dedicated website, a Facebook and a Twitter profile will be updated for the widest public audience, providing news and information on project partners, objectives, and methods employed. These will also be sent to interested audiences via a one-page newsletter every six months.
Other informative material will also be disseminated: a leaflet informing about project objectives, activities and results will serve as hardcopy material for project networking activities. At the end of the project, a Layman’s report (in English and other national languages) will be drafted. This will be aimed at the general public, in order to describe the project’s objectives, actions and results.
In order to generate interest from local people and visitors, notice boards will be erected on each demonstration sites and in strategic places.
Diverse activities will be engaged in, according to the needs of the targeted groups.
Public at large
A network of stakeholders, identified as potentially having an impact on project issues, will provide the opportunity to share good practice and apply the project findings. These stakeholders will be invited to assist in promoting and presenting the project’s results to the public at large at European and international presentation events. We will also develop strong relationships with relevant specialised and non-specialised media (papers, TV and radio stations) in order to ensure the widest publicity. Coupled with the final project meeting, the French Institute of Wine will organise an international conference to introduce the project results and create an exchange forum on international policies relating to climate change and viticulture issues.
Academics and scientifics
More specifically, our project aims to transfer technologies and knowledge to the academic and scientific community. At the end of the project, we will compile relevant scientific data to be presented in scientific publications. The findings will also be disseminated to post-graduate students through a common training package available on the project website.
At the end of the project, a guideline manual will become available on the project website, including information on the various techniques and methods developed by the project, based on the lessons learned from their implementation.
Local communities will also be invited to attend national workshops, where each partner will present the local action plans implemented, the tool-kit developed and the findings of the project.
In addition, presentation days will be proposed at each demonstration site. At least one day will be dedicated to increasing the public’s environmental knowledge, to enhancing both the citizens’ and the decision makers’ perception of climate change issues, and to support mitigation initiatives. These events will consist of guided visits to demonstration sites, where practical activities, such as grape-picking, will be undertaken. Other events will be specifically aimed at wine professionals in order to capitalise on the specific processes implemented when reducing the GHG emissions by the industry. On each pilot site, a professional and technical presentation will be carried out on the adaptation possibilities and the measures to reduce GHG emission.
Engineer Environment, Sustainable Development et Territory
Institut Français de la Vigne et du Vin
Direction of Research and Valorisation
Université de Rennes 2